AMP maximizes your Core Web Vitals score, providing better SEO and a 30% increase in search traffic 🚀⚡

AMP pages receive an ‘accelerated page’ badge ⚡ in Google’s search results, are allowed in the top stories carousel, and are pre-loaded from Google’s fast CDN servers by default — leading to near-instant load times.

Increase mobile traffic:

As of 2024, 60.67% of website traffic comes from Mobile Devices. By 2025, there will be over 1 billion 5G connections globally. 92.3% of internet users consider accessing the internet through their smartphones compared to other devices.

To incentivize sites to become mobile-friendly, Google now prioritizes pages based on their mobile experience and page speed. More recently, Google rolled out Core Web Vitals, an evaluation method which penalizes sites that do not offer superb mobile user experience. 

AMP pages are inherently mobile-optimized, so they rank higher in Google’s search results.

Using Ampify to create AMP versions of your pages results in near-instant load times, a faster experience for mobile users, and a higher placement in Google’s search results.

Speed & SEO your clients will notice:

When you add Ampify to your website, your clients will see the ‘accelerated page’ badge next to their pages in Google’s search results, and they can see their results show up high in the top stories carousel. When they click a result, they’ll feel for themselves how fast the page opens thanks to AMP’s pre-loading. Most importantly, they can see for themselves the advantage they gain over the sites.

Ampify is officially recognized by Google for its unique solution which creates and continually maintains an AMP version that is near-identical to the HTML version. 

Let's delve deeper into the world of Accelerated Mobile Pages (AMP):

Technical Underpinnings:

At its core, AMP is built on a framework of web technologies including HTML, CSS, and JavaScript. However, it imposes certain restrictions and guidelines to ensure optimal performance. For example, it limits the use of JavaScript to streamline page rendering and execution, and it encourages the use of asynchronous loading for resources to prevent blocking page rendering.

Performance Optimization:

AMP is all about speed. It achieves this by prioritizing critical rendering path optimizations, such as minimizing and prioritizing resource loading, lazy-loading images and iframes, and optimizing CSS and font delivery. By focusing on these optimizations, AMP pages are able to load significantly faster than traditional web pages, especially on mobile devices with slower connections.

User Experience Enhancements:

Beyond just speed, AMP aims to improve the overall user experience on the web. It does this by providing a consistent and reliable experience across different devices and platforms. Additionally, AMP pages are designed to be mobile-friendly by default, with responsive layouts and touch-friendly interactions, ensuring a seamless experience for users on smartphones and tablets.

SEO and Discoverability:

One of the key benefits of AMP is its impact on search engine optimization (SEO) and discoverability. Google, in particular, has shown a preference for AMP pages in its search results, often giving them special treatment such as the 'accelerated page' badge and inclusion in the top stories carousel. This increased visibility can lead to higher click-through rates and more traffic for websites using AMP.

Monetization and Analytics:

AMP provides support for various monetization strategies, including ads and subscription models. It also integrates with popular analytics platforms, allowing website owners to track user interactions and performance metrics for their AMP pages. This enables data-driven decision-making and optimization to further improve the effectiveness of AMP implementations.

Community and Ecosystem:

AMP is an open-source project with a vibrant community of developers, publishers, and technology companies contributing to its development and adoption. This ecosystem fosters innovation and collaboration, driving continued improvements to the AMP framework and expanding its capabilities to support a wide range of use cases and industries.

Overall, AMP represents a comprehensive approach to improving the performance, user experience, and discoverability of web content, particularly on mobile devices. Its technical foundations, performance optimizations, and ecosystem support make it a valuable tool for website owners looking to enhance their online presence and engage with their audiences more effectively.

Contact Us today for more info or to add amp to your website.